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Ashkan Faramarzi

Maître de conférences de l'UCLy

Groupe de recherche (8) Entreprises et organisations durables

afaramarzi@univ-catholyon.fr

Campus Lyon - Saint Paul
10 Place des archives 69002 Lyon

Fonction

  • Membre du Groupe de recherche (8) Entreprises et organisations durables, UR CONFLUENCE : Sciences et Humanités (EA1598) UCLy

Informations complémentaires

Domaines de recherche

Stratégie de Marketing Commercialisation des services Responsabilité Marketing Relationship Marketing

Domaines d'enseignement

Recherche en marketing Stratégie de Marketing Marketing Numérique Méthodes de Recherche Market Research

Présentation

Ashkan FARAMARZI est maître de conférence de l'UCLy en marketing à l'ESDES Lyon Business School et membre de l'unité de recherche CONFLUENCE : Sciences et Humanités (EA 1598) de l'UCLy. Ses recherches portent sur la responsabilité marketing. Dans ce domaine, il s'intéresse particulièrement à l'impact financier du marketing de services et du marketing relationnel.
  • Publications & Communications scientifiques
    • Articles dans des revues à comité de lecture
      • FARAMARZI, Ashkan, WORM, Stefan, ULAGA, Wolfgang (2024). «Service strategy’s effect on firm performance: A meta-analysis of the servitization literature». Journal of the Academy of Marketing Science, 52, 1018–1044. [+]
      • BHATTACHARYA, Abhi, JOHNSON, Joseph, FARAMARZI, Ashkan, JINDAL, Niket, JOHNSON, Ross W. (2024). «Marketing capability and the turnaround of financially distressed firms». Journal of the Academy of Marketing Science, 52, 1195–1215. [+]
      • BHATTACHARYA, Abhi, SARDASHTI, Hanieh, FARAMARZI, Ashkan (2022). «Marketing Bankruptcy Risk : The Role of Marketing Capabilities». Journal of Strategic Marketing, 31, 8, 1454–1468. [+]
      • FARAMARZI, Ashkan, BHATTACHARYA, Abhi (2021). «The Economic Worth of Loyalty Programs: An Event Study Analysis». Journal of Business Research, 123, Feb 2021, 313-323. [+]
    • Interventions dans les colloques
      • Communications
        • FARAMARZI, Ashkan. «Effectiveness of Retargeted Direct Mailings: (When) Does It Work?». EMAC Regional Conference, Marketing beyond the limits of Certainty: Distinguishing Twilight from Dawn, University of Piraeus, Septembre 2023, Athens, Grèce.
        • FARAMARZI, Ashkan. «Service Strategy’s Effect On Firm Performance - A Meta-analysis Of The Servitization Literature». 43rd ISMS Marketing Science Conference, Simon Business School, University of Rochester, Juin 2021, Miami, Etats-Unis.
        • FARAMARZI, Ashkan. «Service Strategy’s Effect on Firm Performance - A Meta-Analysis of the Servitization Literature». 2021 AMA Winter Academic Conference, "The Human Side of Marketing in the Age of Digital Transformation", AMA (American Marketing Association), Février 2021, Virtual.
        • FARAMARZI, Ashkan, BHATTACHARYA, Abhi, JOHNSON, Joseph, JINDAL, Niket. «Marketing and Bankruptcy Risk: The Role of Marketing Capabilities». Annual ISMS Marketing Science Conference, Annual ISMS Marketing Science Conference, Juin 2019, Rome, Italie.
        • FARAMARZI, Ashkan, BHATTACHARYA, Abhi, JOHNSON, Joseph, JINDAL, Niket. «Marketing and Bankruptcy Risk: The Role of Marketing Capabilities». 48th European Marketing Academy Conference (EMAC), 48th European Marketing Academy Conference (EMAC), Mai 2019, Hamburg, Allemagne.
        • FARAMARZI, Ashkan, BHATTACHARYA, Abhi. «The Economic Worth of Loyalty Programs: An Event Study Analysis». Global Marketing Conference (GMC), Keio University, Juillet 2018, Tokyo, Japon.
        • FARAMARZI, Ashkan, NEZAMI, Mehdi. «Firm Value Creation through Loyalty Program Partnership». colloquium, Global Marketing Conference (GMC), Keio University, Juillet 2018, Tokyo, Japon.
        • FARAMARZI, Ashkan, BHATTACHARYA, Abhi. «The Economic Worth of Loyalty Programs: An Event Study Analysis». 40th Annual ISMS Marketing Science Conference, Temple University, Juin 2018, Pennsylanie, Etats-Unis.
        • FARAMARZI, Ashkan, BHATTACHARYA, Abhi. «The Economic Worth of Loyalty Programs: An Event Study Analysis». 47th European Marketing Academy Conference (EMAC), University of Strathclyde, Mai 2018, Glasgow, Royaume Uni.