Fabio S. Sandes

Associate Professor at UCLy

8. Sustainable Business and Organisations

fsandes@univ-catholyon.fr

Campus Annecy - Alpes Europe
25 Rue de la Cité 74000 Annecy

Function

  • Member of Sustainable Enterprise and Organisation research group, UR CONFLUENCE : Sciences et Humanités (EA 1598) Lyon Catholic University

Further information

Research areas

Marketing Sustainable consumption

Teaching areas

Marketing

Presentation

From the vibrant world of fashion to the intellectual hubs of academia, Dr. Fábio Shimabukuro Sandes has passionately crafted a career at the intersection of Marketing and consumer behavior. With over 20 years of experience shaping strategies for global brands like The LYCRA® Company and Vicunha Textiles, he now inspires the next generation of Marketing leaders as an Assistant Professor & Researcher at ESDES Business School - Université Catholique de Lyon (UCLy).
Holding a Ph.D. and M.Sc. in Marketing from Fundação Getulio Vargas, EAESP, Dr. Sandes explores the evolving dynamics of social media, sustainable consumption, and digital influencers. A storyteller at heart, he turns complex data into actionable insights, uncovering the ways Marketing connects people, ideas, and values in an ever-changing world. Whether presenting at global conferences or delving into research, his work bridges industry expertise with academic rigor, inspiring innovation in both realms.
  • Scientific Collaborations
    • Member of research laboratories
      • Since 01/09/2024, Member of Sustainable Enterprise and Organisation research group, UR CONFLUENCE : Sciences et Humanités (EA 1598), UCLy, France
  • Editorial Activities
    • Participation in editorial committees
      • Since 2021, Associate Editor - marketing, REGE Revista de Gestão, Université de Sao Paulo (Brésil), Brazil
  • Research stays
    • 10/01/2019 : PhD Visiting Student, United States of America
  • Diplomas
    • 2020, Doctorat (PhD), Sciences de gestion, Marketing, consumer online behavior, EAESP Fundação Getulio Vargas, FGV/ SP, Brésil
    • 2010, Master, Sciences de gestion, Marketing, EAESP Fundação Getulio Vargas, FGV/ SP, Brésil
  • Pedagogical activities and responsabilities
    • Since 2021, Invited Professor, Institut polytechnique de Setubal - IPS, Portugal
    • Since 2020, Faculty researcher, Université Lusófona, Portugal
    • Since 2016, Pedagogical Director - Fashion Business Specialization, Faculdade Santa Marcelina, Brésil
    • Teaching
      • 2024 - 2022, Fashion Communication, Universidade Lusófona, Portugal
      • 2024 - 2022, Social Media Marketing, Polytechnic Institute of Setúbal - IPS, Portugal
      • 2024 - 2021, Digital Marketing, Polytechnic Institute of Setúbal - IPS, Portugal
      • 2024 - 2021, Fashion Marketing, Universidade Lusófona, Portugal
      • 2024 - 2020, Marketing Plan, Universidade Lusófona, Portugal
      • 2024 - 2020, Operational Marketing, Universidade Lusófona, Portugal
      • 2024 - 2020, Strategic Marketing, Universidade Lusófona, Portugal
      • 2023 - 2017, Research Methodology, Faculdade Santa Marcelina, Brazil
      • 2023 - 2016, Fashion Marketing, Faculdade Santa Marcelina, Brazil
      • 2023 - 2016, Textile Industry, Faculdade Santa Marcelina, Brazil
      • 2020 - 2024, Digital Marketing, Universidade Lusófona, Portugal
  • Awards and distinctions
    • 2016 - 2020, CAPES tuition scholarship for a Ph.D., provided by CAPES, a Brazilian federal agency that supports scientific research.
  • Languages
    • English - Capable d'enseigner
    • Portuguese - Capable d'enseigner
    • Spanish - Capable d'enseigner