Top 100

The Esdes master is in Top 100 from Financial Times Master in management 2024 ranking

100%

taught in English

Bac+5 Degree

"Grade de master", state recognition

Master / Strategic Marketing and Innovation - Full-time study

Full-time study

Esdes Business School
Strategic marketing / Marketing (product) manager / Business analyst / Brand management

Business, management

Master (Bac +5) – Strategic Marketing in Lyon – Full-time

INTERESTED IN HEARING MORE ABOUT THE PROGRAM – SIGN UP TODAY TO ONE OF OUR WEBINARS HERE

Training in strategic marketing and innovation means learning and experimenting with a variety of functions to develop key skills. A course in brand management and marketing management to learn how to steer marketing strategy and use competitive intelligence, new tech and AI tools. Acquire solid concepts in data analysis, global marketing, design thinking and new technologies, essential for driving corporate strategy.

The Strategic Marketing and Innovation programme is taught 100% in English.

 

French version

Download the Master Strategic Marketing and Innovation details

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Master / Strategic Marketing & Innovation
Study in France

When you join the Master’s programme, you can choose your area of specialisation and become an expert in your chosen field. The courses and application projects offered each semester provide cutting-edge teaching to reinforce this expertise and refine your career plans.

The Strategic Marketing and Innovation specialisation is an initial program, 100% in English.

The aim of the course is to teach students to develop a marketing vision that will be the pillar of the company’s strategy, using competitive intelligence tools.

Competitive intelligence is a central and essential element in the strategic decision-making process. It involves gathering, analysing and managing information on competitors, economic trends and markets in general.

All courses are taught in English, with cross-disciplinary modules shared with other Master’s programs, such as “Responsible Management” or “Data Management”… Seminars will provide a deeper understanding of contemporary issues in strategic marketing and innovation.


OBJECTIVES

    • Understand the challenges of innovation and its impact on modern marketing strategies.
    • Master the tools and techniques needed to integrate innovation into marketing processes.
    • Develop skills in managing innovative projects in an international business context.
    • Learn how to create differentiating marketing strategies in response to rapid market changes.
    • Promote alignment between innovation, sales strategy and consumer expectations.

 

HIGHLIGHTS

    • Rich content enabling students to master the strategic levers for innovation in their marketing practices, while keeping abreast of technological developments in the sector.
    • Practical projects throughout the year, focusing on marketing innovation and linking theory and practice.
    • Professional lecturers from companies in a wide range of sectors, enabling students to confront the real challenges of innovation.
    • Learning innovative tools for managing and monitoring marketing projects.
    • A focus on new technologies and their application to marketing, including artificial intelligence and data management tools.
    • A top-quality teaching staff combining research professors and experienced professionals.

 

CAREER OPPORTUNITIES

 

Degree: Master in Management

Duration: 2 years

Professional experience during the program: Consultancy project and 6-month internship

 

EFMD accredited

The Grande Ecole Program has been EFMD accredited since March 2020 and AACSB Accredited since November 2021

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STATE RECOGNITION

The Master in Management has achieved the highest state recognition (« Grade de Master »).

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The program also has a RNCP title which assures a high quality training.

(RNCP n°36271 : see more)

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Benefits of training

100% taught in english

6-month internship

Real life projects with local and international companies

Our other trainings