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Rabia Bayer

Associate Professor at UCLy

Research group (8) Sustainable enterprises and organizations

rbayer@univ-catholyon.fr

Campus Lyon - Saint Paul
10 Place des archives 69002 Lyon

Function

  • Member of the Research group (8) Sustainable enterprises and organizations, UR CONFLUENCE : Sciences et Humanités (EA1598) Lyon Catholic University

Further information

Teaching areas

Marketing

Presentation

Rabia Bayer is Asst. Prof. of Marketing in the Marketing and Digital Business Department at ESDES and a member of the CONFLUENCE: Sciences et Humanités research unit at the Lyon Catholic University. Her work focuses on sustainable luxury brands and frugal consumption practices such as second-hand consumption, sharing and recycling.
  • Scientific Publications & Communications
    • Articles In Peer-Reviewed Journals
      • BAYER, Rabia (2024). «Frugal Consumer Behavior». Markets, Globalization and Development Review, 9, 1, 1-15. [+]
      • ASSIOURAS, Ioannis, BAYER, Rabia (2024). «Self-transcendent emotions as the locomotive of value co-creation in sustainable tourism: A horizon 2050 paper». Tourism Review, ahead-of-print. [+]
    • Presentations at Symposiums
      • Conference paper with proceedings
        • BAYER, Rabia, HAYRAN-SANLI, Ceren. «How does Experiencing Financial Constraints A[ect Consumers’ Willingness to Pay for Second-Hand Products?». Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium : Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit, Strong, C. Bosangit, N. Koenig-Lewis, Z. Lee, O. Moldes Andres & E. Rosier, July 2024 : Academy of Marketing, 61.
        • BAYER, Rabia, HAYRAN-SANLI, Ceren. «How does Experiencing Financial Constraints Affect Consumers’ Willingness to Pay for Second-Hand Products?». Proceedings - 2024 AMA Winter Academic Conference Unlocking Our Potential, AMA, February 2024, Florida, United States of America : American Marketing Association, 35, 271 - 274. [+]
        • BAYER, Rabia, HAYRAN-SANLI, Ceren, GURHAN-CANLI, Zeynep. «Dimensions of Frugality». NA - Advances in Consumer Research, Tonya Williams Bradford, Anat Keinan, and Matthew Thomson, October 2021, Duluth, MN : Association for Consumer Research (ACR), 49, 95-98. [+]
        • BAYER, Rabia, HAYRAN-SANLI, Ceren, GURHAN-CANLI, Zeynep. «Dimensions of Frugality: Differential Relationships to the 3R Model of Consumption». 50th EMAC Annual Conference, EMAC, May 2021 : Proceedings of the European Marketing Academy (EMAC).
        • KARATAS, Mustafa, BAYER, Rabia, GURHAN-CANLI, Zeynep. «The Impact of Product Type on Disposal Intentions». NA - Advances in Consumer Research, Andrew Gershoff, Robert Kozinets, and Tiffany White, May 2018, Duluth, MN, United States of America : Association for Consumer Research (ACR), 46, 647-648. [+]
      • Conference paper
        • BAYER, Rabia, LE BAS, Christian. «News types of Frugal Innovation and the Trade-off Eco-Quality/Price. Lessons from Babymoov». Journées d’étude "Réorienter l’innovation", Journées GTAIM et GT "Innovation" AIMS, AIMS, Université Côte d'Azur, October 2024, Cannes, France.
        • BAYER, Rabia, SWAMINATHAN, Vanitha, GURHAN-CANLI, Zeynep. «Effects of the Preowned Market on Luxury Brand Attachment». The Future of Brands Conference, Columbia Business School, December 2019, New York, United States of America.
        • BAYER, Rabia, SWAMINATHAN, Vanitha, GURHAN-CANLI, Zeynep. «Market for Preowned Luxury Goods and Its Effects on Luxury Brands». The Future of Brands, Brands and Brand Relationships, Questrom School of Business, May 2019, Boston, United States of America.
  • Scientific valorisation and dissemination of knowledge
    • Popular Science
      • Articles
        • LE BAS, Christian, BAYER, Rabia (2024). «Vendre des produits avec des petits défauts, une option pour des entreprises plus vertes». The Conversation. [+]
        • BAYER, Rabia (2022). «They love me because I used a second-hand Chanel handbag». Le Blog de l'ESDES. [+]
  • Scientific Collaborations
    • Member of research laboratories
      • Since 2021, Member of the Research group (8) Sustainable enterprises and organizations, UR CONFLUENCE : Sciences et Humanités (EA1598), UCLy, France
  • Languages
    • English - Capable d'enseigner
    • Turkish - Capable d'enseigner