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Rabia Bayer

Associate Professor at UCLy

8. Sustainable Business and Organisations

rbayer@univ-catholyon.fr

Campus Lyon - Saint Paul
10 Place des archives 69002 Lyon

Function

  • Member of Sustainable Business and Organizations research group, UR CONFLUENCE : Sciences et Humanité (EA 1598) Lyon Catholic University

Further information

Teaching areas

Marketing

Presentation

Rabia Bayer is Asst. Prof. of Marketing in the Marketing and Digital Business Department at ESDES and a member of the CONFLUENCE: Sciences et Humanités research unit at the Lyon Catholic University. Her work focuses on sustainable luxury brands and frugal consumption practices such as second-hand consumption, sharing and recycling.
  • Scientific Publications & Communications
    • Articles In Peer-Reviewed Journals
      • ASSIOURAS, Ioannis, BAYER, Rabia (2024). «Self-transcendent emotions as the locomotive of value co-creation in sustainable tourism: A horizon 2050 paper». Tourism Review, ahead-of-print. [+]
    • Contributions In Conference Proceedings
      • BAYER, Rabia, HAYRAN-SANLI, Ceren (2024). «How does Experiencing Financial Constraints A[ect Consumers’ Willingness to Pay for Second-Hand Products?». In : Strong, C. Bosangit, N. Koenig-Lewis, Z. Lee, O. Moldes Andres & E. Rosier (dir.), Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium : Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit. Academy of Marketing, 61.
      • BAYER, Rabia, HAYRAN-SANLI, Ceren (2024). «How does Experiencing Financial Constraints Affect Consumers’ Willingness to Pay for Second-Hand Products?». In : AMA (dir.), Proceedings - 2024 AMA Winter Academic Conference Unlocking Our Potential. Florida : American Marketing Association, 35, 271 - 274. [+]
      • BAYER, Rabia, HAYRAN-SANLI, Ceren, GURHAN-CANLI, Zeynep (2021). «Dimensions of Frugality». In : Tonya Williams Bradford, Anat Keinan, and Matthew Thomson (dir.), NA - Advances in Consumer Research. Duluth, MN : Association for Consumer Research (ACR), 49, 95-98. [+]
      • BAYER, Rabia, HAYRAN-SANLI, Ceren, GURHAN-CANLI, Zeynep (2021). «Dimensions of Frugality: Differential Relationships to the 3R Model of Consumption». In : EMAC (dir.), 50th EMAC Annual Conference. Proceedings of the European Marketing Academy (EMAC).
      • KARATAS, Mustafa, BAYER, Rabia, GURHAN-CANLI, Zeynep (2018). «The Impact of Product Type on Disposal Intentions». In : Andrew Gershoff, Robert Kozinets, and Tiffany White (dir.), NA - Advances in Consumer Research. Duluth, MN : Association for Consumer Research (ACR), 46, 647-648. [+]
    • Interventions In Symposiums
      • Communications in a symposium, scientific seminars
        • BAYER, Rabia, LE BAS, Christian (2024). «News types of Frugal Innovation and the Trade-off Eco-Quality/Price. Lessons from Babymoov». Journées d’études "Réorienter l’innovation", Journées GTAIM et GT "Innovation" AIMS, AIMS, Université Côte d'Azur, October 2024, Cannes, France.
        • BAYER, Rabia, SWAMINATHAN, Vanitha, GURHAN-CANLI, Zeynep (2019). «Effects of the Preowned Market on Luxury Brand Attachment». The Future of Brands Conference, Columbia Business School, December 2019, New York, United States of America.
        • BAYER, Rabia, SWAMINATHAN, Vanitha, GURHAN-CANLI, Zeynep (2019). «Market for Preowned Luxury Goods and Its Effects on Luxury Brands». The Future of Brands, Brands and Brand Relationships, Questrom School of Business, May 2019, Boston, United States of America.
  • Scientific valorisation and dissemination of knowledge
    • Popular Science
      • Articles
        • LE BAS, Christian, BAYER, Rabia (2024). «Vendre des produits avec des petits défauts, une option pour des entreprises plus vertes». The Conversation. [+]
        • BAYER, Rabia (2022). «They love me because I used a second-hand Chanel handbag». Le Blog de l'ESDES. [+]
  • Scientific Collaborations
    • Member of research laboratories
      • Since 01/12/2021, Member of Sustainable Business and Organizations research group, UR CONFLUENCE : Sciences et Humanité (EA 1598), UCLy, France
  • Languages
    • English - Capable d'enseigner
    • Turkish - Capable d'enseigner